Wesley's Theory

My final graduation project, created as a requirement for my course, Wesley’s Theory is a coffee table publication that explores the theme of originality in advertising. The project extends beyond the book itself, incorporating a full ad campaign built around the insights featured in the publication - bringing the concept to life through design, storytelling, and strategic promotion.

FIELD

GRAPHIC DESIGN

GENRE

PUBLICATION DESIGN & CAMPAIGN

YEAR

2025

$Wesley's Theory \ Publication Design & Campaign$

$Wesley's Theory \ Publication Design & Campaign$

$Wesley's Theory \ Publication Design & Campaign$

$Wesley's Theory \ Publication Design & Campaign$

$Wesley's Theory \ Publication Design & Campaign$

$Wesley's Theory \ Publication Design & Campaign$

$Wesley's Theory \ Publication Design & Campaign$

$Wesley's Theory \ Publication Design & Campaign$

$Wesley's Theory \ Publication Design & Campaign$

$Wesley's Theory \ Publication Design & Campaign$

$Wesley's Theory \ Publication Design & Campaign$

$Wesley's Theory \ Publication Design & Campaign$

$Wesley's Theory \ Publication Design & Campaign$

$Wesley's Theory \ Publication Design & Campaign$

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